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Events / Activities
 

 
Technical Seminar: Data-driven Loyalty Ecosystem with eCommerce
 


Date, time & venue

2022-02-25;17:15-18:00;Zoom

Hosted by Technology and Innovation Lab of PCCW – HKT & supported by HKIE ITD

Programme Highlights
Loyalty program is a marketing system based on the principle of encouraging repeat
purchases from existing customers by rewarding them for various actions. The main goal of
your eCommerce loyalty program should be placing your first-time customers on a path
towards becoming regular purchasers and connecting with them deeply so they are less likely
to shop from your competitors.

The concept of Loyalty Ecosystem with eCommerce has been around for a while now. This
seminar will introduce:
- Trend and next-gen loyalty programme 2022+
- Behind the scene of data-driven operations
- Experience-led program with connected ecosystem offering

Language
English

Speaker
Mr. Mike Lai

Mr. Mike Lai is an accomplished digital and technology transformation leader with more than
15 years in global industry-leading companies on eCommerce, digital platforms and product
architecting. He is currently the Vice President of Digital Platform at The Club HKT leading
digital strategy development and technology transformation.

Registration & Enquiries

The seminar is free of charge with maximum of participants of 60.  For registration, please
Successful applicants will be notified before the event. For enquiries, please contact Ms. LeeMan
WONG at hkie.itd.reg@gmail.com.




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